The Problem
You're juggling a dozen projects at once. Thoughts hit you like lightning: "Go to the dentist next Tuesday," "Order the anniversary flowers," "Follow up on that invoice."
But you've been burned by reminder apps before.
They feel like homework.
To save one simple thought, you have to tap a plus button, scroll through date wheels, toggle time pickers, and configure alerts. By the time you've filled out the form, your flow is broken—or worse, the thought has vanished.
So you do what most people do: you try to "just remember it."
But then the call doesn't happen.
The anniversary is almost missed.
The mental overhead of "not forgetting" is exhausting.
The friction of capturing a thought shouldn't be harder than the thought itself.